Twitter X logo: Elon Musk rebrands social media platform

New York

In a radical rebranding, Twitter operator Elon Musk has replaced Twitter’s iconic fowl emblem with X.

Musk produced the shock announcement of his plans early Sunday. By Monday morning US time, he tweeted that now points to

“Interim X brand goes dwell later on today,” he wrote, shortly in advance of sharing a photo of Twitter’s headquarters lit up by a large new X.

The Twitter web-site now functions the very same emblem, when the common blue fowl is long gone.

Beforehand, Musk mentioned he was bidding “adieu to the twitter brand and, progressively, all the birds.”


(TWTR), started in 2006, has employed its vivid, globally regarded blue bird emblem for much more than a ten years.

The renaming could be observed as a thing of a model overhaul “Hail Mary” for the company: Musk in new months has regularly warned that Twitter, struggling with steep losses in advertisement income, was on the edge of bankruptcy.

Growing the stress, earlier this month rival social media platform Threads released from Facebook

(FB) guardian Meta. It surpassed 100 million person indication-ups in its initially week.

Twitter had 238 million active customers prior to staying taken personal by Musk in Oct 2022.

1 of the world’s richest adult men, Musk was once greatest regarded for his innovative attempts via providers SpaceX and Tesla

(TSLA) to start rockets and create electric powered vehicles.

Now, many of the headlines he would make are for his eccentric remarks on his private Twitter account – normally sharing conspiracy theories and having into general public spats on the social media system.

Musk overhauled the web site soon after buying it for $44 billion in late October, then adopted with mass layoffs, disputes more than thousands and thousands of dollars allegedly owed in severance and Musk’s take note to workforce that remaining at the organization would imply “working extended hrs at superior depth.” He wrote: “Only remarkable efficiency will constitute a passing quality.”

The upheaval prompted organizations, including the Anti-Defamation League, Cost-free Press and GLAAD, to strain manufacturers to rethink advertising and marketing on Twitter.

The groups pointed to the mass layoffs as a important factor in their pondering, citing fears that Musk’s cuts would make Twitter’s election-integrity insurance policies proficiently unenforceable, even if they technically continue being active.

Musk also commenced overseeing controversial policy modifications which led to recurrent company disruptions at Twitter and upended his have name in the system.

Twitter's San Francisco headquarters in November 2022

In June, Musk named Linda Yaccarino, a previous NBCUniversal promoting govt, CEO of the corporation.

She commented on the title modify on Twitter Sunday afternoon: “It’s an exceptionally scarce matter – in existence or in business – that you get a 2nd prospect to make an additional big impression. Twitter created 1 significant impact and changed the way we communicate. Now, X will go more, reworking the worldwide city square.”

As the new enterprise begins, it faces worries. Musk just lately disclosed that the system still has a unfavorable funds move because of to a 50% fall in advertising and marketing earnings and significant debt loads.

Criticizing the exit, or pause, of these Twitter advertisers as Standard Mills

(GIS), Macy’s

(M) and some automobile firms that contend with Tesla, Musk has named himself a “free speech absolutist” and claimed he preferred to buy Twitter to bolster users’ skill to speak freely on the system.

Musk defined his tactic to absolutely free speech by saying: “Is anyone you do not like allowed to say something you really don’t like? And if that is the situation, then we have free of charge speech.”

He added that Twitter would “be very reluctant to delete things” and that the platform would intention to allow for all legal speech. Numerous consumers have nervous that could mean a rise in despise speech.

Meanwhile, the initial frenzy about rival Threads appears to have arrive back to earth, particularly as it has been plagued with spam and lacks numerous consumer-welcoming characteristics Twitter, or, now X, features.

Adam Mosseri, who is overseeing the Threads start for Meta, has hinted at options to include options these as a desktop edition of the application, a feed of only accounts a user follows and an edit button.

Its means to attract promotion guidance is, as however, unproven.