YouTube TV subscribers hit with first price hike in nearly 3 years

The YouTube TV logo is seen Feb. 28, 2017, at the YouTube Space LA in Los Angeles.

YouTube TV is hiking its regular monthly price. 

The streaming provider will be increasing its price from $64.99 to $72.99 for every thirty day period, in accordance to an email despatched to subscribers on Thursday. It is the very first price hike in nearly a few many years. 

“As content material expenditures have risen and we proceed to spend in the quality of our service, we are updating our selling price to preserve bringing you the greatest achievable company,” the letter reads. “‌We hope YouTube Tv set continues to be your company of option, but we also understand that some associates may perhaps want to cancel their assistance.”

Google did not quickly reply to a request for comment.