Meta is cutting prices for its VR headsets


Meta is reducing selling prices for two of its digital actuality headsets as it continues trying to improve adoption for the nascent technological know-how on which it has guess its potential.

The enterprise announced Friday that it is slashing the rate of its greater-end Meta Quest Professional headset by some $500, bringing its price to $999, around six months following it was launched. Meta is also reducing the selling price of its Quest 2 headset from $499.99 to $429.99.

The value slice for the Quest 2 will go into outcome in more than a dozen nations around the world together with the United States on Sunday. The Quest Pro price tag drop will choose impact the exact same day in the United States and Canada and on March 15 in all other nations where it is sold.

“Our intention has normally been to create hardware that is affordable for as numerous persons as possible to get advantage of all that VR has to provide,” the firm explained in a site post.

Fb rebranded as Meta in late 2021 as it outlined a bold vision to build a potential, immersive variation of the net named the “metaverse,” run by VR engineering. But far more than a calendar year later, its metaverse ambitions even now experience much away.

The Quest 2 headset is popular in its classification but continues to be a specialized niche merchandise general. The Quest Pro launched with a superior cost tag supposed for organization clients, generating it unlikely to shift the needle with day to day individuals. And Meta’s flagship social VR application Horizon Worlds can come to feel like a ghost city (albeit a ghost city with laser tag).

Meta shed $13.7 billion final year in its “Reality Labs” unit, which houses its VR and metaverse endeavours. The firm reported that Actuality Labs revenue fell 17% in the fourth quarter compared to the yr prior thanks to decreased income of its Quest 2 headset.

These losses may possibly be tougher for Meta to belly at a time when the organization is reducing countless numbers of employment and focusing on creating 2023 a “year of effectiveness.” But in the website article Friday, Meta mentioned it is “committed to creating a profitable VR market place for developers, companies, and creators to thrive in.”

“VR is a highly effective social system and resourceful technologies, and the much more individuals with entry to it, the far better,” the organization explained. “Like you, we’re in this for the long haul.”